4 Hiring Challenges Small Business Owners Face


Many small business owners have experienced the best of times the last few years. The economy has grown, and so have businesses subsequently. There are new customers and more orders, and this growth is exciting.

One thing to remember is that as this growth occurs, it’s smart to hire new people for the additional positions. The process of hiring needs to be managed with care. Here are four hiring challenges small business owners could face.

The tight market

According to Forbes, the unemployment rate remains under 5 percent, which means the pool of candidates looking for work is small. Your desired hire may work at a different business and need to quit their job before they could work for you – if you’re able to make the deal enticing enough. When the talent you want to hire isn’t looking for work, you have to figure out how to make your company more attractive. Start by creating a clear message to attract talented candidates.

Candidates have options

The typical mindset is that prospective employees apply for a job and ask the employer to consider hiring them. The balance of power has shifted, and large business owners now tend to reach out to ask the candidate to join their team; the ability to effectively communicate with others is one of the top characteristics of successful entrepreneurs. Small businesses are sometimes leery of this newfound practice and hesitate to contact potential candidates. They tend to wait for the candidate to show their interest. This philosophy is self-defeating and can hurt you if the potential candidate is trying to decide between multiple employers. Just like you ask for help when you need a printer fixed or hire a foundation repair contractor if you have concerns, it’s smart to reach out to candidates who possess skills you know would be a great asset to your team.

The employees you need tend to be at larger businesses

For a long time, small businesses have been able to attract talent by emphasizing a family friendly atmosphere and flexibility. In the past few years, large companies have also invested time, money and energy into making their workplaces more flexible through offering remote positions. These business have also found ways to make the workplace a more family-centric atmosphere, accommodating to parents and their needs. You can no longer expect your employees to take a pay cut to work for you because you won’t make them use a personal day to take your child to the doctor.

Small business owners have built stronger values

Businesses of all sizes have improved their business and values, not just the small ones. Even ten years ago, an employee may have been ready to leave a bad boss or horrible workplace for a smaller businesses that felt more welcoming. However, there are less bad bosses and horrible workplaces today. You can’t rely on other companies being bad in hopes that people will come to you to escape.

Determine what type of people you want to hire to work at your small business and consider the current job and level of experience when hiring. You should turn to advertisements, referral programs and recruitment firms to help you find top notch talent. During the interview process, make sure you engage with your candidates to help them understand what you and your work place are all about. Attracting and hiring the right employee at the right time has a huge impact on whether your business will continue to thrive.

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About the Author

Brian Hughes

Brian is a seasoned digital marketing expert who loves to write about subjects that help small businesses grow their brands and increase their rankings online.

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