4 Mistakes Small Business Owners Make When Building a Website
BY: BORIS DZHINGAROV ON WEDNESDAY, SEPTEMBER 21, 2016
Creating a website for your small business is not just something that you can decide to do later any longer; for many small business owners, getting online is a must. With more and more customers shopping online than ever before and many customers expecting the businesses and brands that they frequent to be readily available online, it’s never been more essential to have a business website and a strong online presence, even for small, local businesses. We’ve put together some of the biggest mistakes that many small business owners make when setting up a business website, and how to avoid them.
Not Including a Blog
One of the biggest mistakes that many small business owners make when setting up a website and trying to improve their online presence is failing to create a business blog as part of their site. With competition becoming stronger than ever online, creating an effective business blog which is refreshed regularly with new, interesting content is an absolutely vital strategy when it comes to improving your online presence and exposure and gaining more customers. If you’re unsure how to get started when it comes to setting up a business blog, you can find some great tips and guides over at makeawebsitehub.com.
Not Optimizing Content
Optimizing your site’s content for search is absolutely essential to getting good results. Although content which is written well, engages with readers and provides useful information is definitely important for improving your online presence and good SEO, it’s also vital to ensure that this content is optimized for search. This could include basing written content on certain keywords and phrases, optimizing image descriptions and file names, and ensuring you use relevant keywords in video descriptions.
Choosing Cheap Hosting
If you’re trying to start a website for your small business whilst you are on a tight budget, opting for cheap website hosting can understandably be tempting. However, even though this might work great when it comes to keeping your costs down initially, in the long run, it can actually end up costing you more. This is because free or cheap hosting providers often don’t have good customer service, and usually have shared servers which can quickly become overloaded during peak times, causing issues with your site. In order to avoid this, look for a cost effective option which offers good customer service and room for your site to grow.
Ignoring the Importance of Design
Your website’s design isn’t just important for making sure that your site looks great and is a pleasure to navigate, it can also have a huge impact on how successful your site actually is. For example, page loading time is significantly affected by your website’s design, and having a site which loads up slowly could end up hurting your SEO efforts and driving both potential and existing customers away. Because of this, it’s vital that small business owners carefully consider all the different elements of any website design that they choose.
If you’re a small business owner, it’s important to avoid making these mistakes with your website!
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