6 Benefits of Social Media for Business


Once upon a time, social media was considering nothing more than a fad. It was something younger people were quickly gravitating towards – a place where businesses would never spend their time and energy. Things change, though. Worldwide, there are more than two billion Internet users with social media accounts. Social platforms now act as marketing giants that offer businesses of all size valuable customer information and provide a simple way to engage with them.

Take a look at these 6 ways your business can benefit from social media.

Boost loyalty and brand awareness.

When your business has a social media presence, it is easier for customers to find you. When you connect via social with customers, you increase the likelihood of customer retention and loyalty to your brand. It’s often found that customers are more loyal to the brands they follow on social media.

Advertise effectively.

One form of advertising is where the ad follows the natural form of the user experience in which it is placed. Native advertising includes sponsored content, recommended content, and in-feed social ads. This is a newer strategy in digital marketing that helps build your social followers and your social engagement at the same time. These ads also drive high-quality consumers to your branded content.

Social ads are a great and affordable way to promote your small business and share content. They offer helpful targeting options so you reach your ideal customer. For instance, if you run a Facebook ad, you have the ability to target customers based on interests, behaviors, location and demographics. You can also track and measure how the social ads perform.

Provide rich experiences for your customers.

If you have yet to join on social media, your customers expect to be able to find you. Two-thirds of customer’s head straight to Facebook or another platform for customer service – and expect support 24/7. If Make it a point to find ways to improve customer service – it is vital to the success of your business. Companies who deliver win, bottom line.

Learn more about what your competitors are up to.

Social media monitoring allows you to acquire key information about what your competitors are doing. Once you know, you can make strategic business decisions to better your business and offer content, service, or enhancements to your products that your competitors don’t offer.

Share content quickly and with ease.

Marketers used to have the task of ensuring content reached their audience as quickly as possible. Thanks to social media, simply share your content on your brand’s social media accounts and the rest will take care of itself.

Foster relationships.

Social media is not all about blasting one sales pitch after another. It’s a two-way street that gives you a unique opportunity to develop relationships with your current and potential customers. Social media encourages dialogue between customers and brands – and is the perfect place to carry out this communication. This is something traditional advertising can’t accomplish.

Social media offers a variety of benefits that can help you nurture and grow your small business. Use it to advertise – but also to learn helpful information about your audience, engage with your potential customers, and further your brand reach so you can take your business to the next level.

How has social media helped you grow your business?

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About the Author

Megan Totka

Megan Totka is the Chief Editor for ChamberofCommerce.com. As a small business expert, Megan specializes in reporting the latest business news, helpful tips and reliable resources, as well as providing small business advice.

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