Shipping Products Safely to Avoid Complaints and Returns


During this time of year, in the run up to Christmas, warehouses everywhere begin to get a higher number of returned goods. And, whilst returns can often be unavoidable for a number of different reasons when you sell products online, one of the main ways in which you can prevent and avoid returns from happening is to take extra care during the shipping process. Damage in transit is one of the main reasons for customers to return their items, and over the course of a few weeks, months or years, the added cost of dealing with returns, issuing refunds and replacing damaged products can add up significantly for business owners. We’ve listed some top tips for packing and shipping your products in order to ensure that they reach their owners in one piece.

Packaging Design

One of the most important factors to take into consideration if you are trying to avoid any unnecessary product returns from your customers is your packaging design. Although your packaging might look lovely and appealing, the most important thing is for it to be sturdy and protective of the items inside. Taking a leaf out of hugely successful e-commerce companies, such as Amazon, when it comes to having strong, protective packaging is a must for all businesses who are aiming to reduce the amount of product returns that they receive.

Liquids and Hazardous Materials

Depending on the types of products that you sell, you may need to ship liquids or hazardous materials, or your products could be shipped at the same time or in the same delivery van as these types of products. There is always a lot of consideration to be taken where liquids or hazardous materials, such as chemicals, are concerned as not only can these items easily be damaged if not packaged correctly, they can also be very damaging to any other items which are being shipped with them. If you do need to ship any dangerous items, materials or liquids, be sure to use specially designed hazardous materials packaging for the job.

Choosing a Delivery Company

Most online stores will choose a separate delivery company such as Yodel for making sure that once purchased, parcels get to their respective buyers safely and quickly. However, when choosing a delivery company to use for your business, the choice that you make could be the difference between avoiding or experiencing an increased number of customer returns. Before you choose a delivery company, one of the first things that you will need to do is conduct some research into the various options that you have and read reviews to help you determine whether this company is one that you are willing to work alongside. After all, any damage in transit is usually the responsibility of the seller when it comes to issuing returns and refunds, so you’ll want to pick a delivery company that will look after the items for you and be dedicated to delivering them safely.

For many businesses, preventing customer returns is an important part of keeping costs down. One of the best ways to do this is to pay careful consideration to avoiding damage in transit when shipping products to their buyers.

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About the Author

Boris Dzhingarov

Boris Dzhingarov graduated UNWE with a Major in Marketing. He writes for several sites online such as,, Bizcommunity, Boris is the founder of MonetaryLibrary and

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