Ways to Market Your Small Business for Less Than $100
BY: MEGAN TOTKA ON FRIDAY, DECEMBER 09, 2016
Large businesses with big advertising and marketing budgets typically don’t think twice about spending thousands of dollars a month on marketing. For small-business owners, though, every dollar counts and each investment needs to pay off.
Wondering if it’s possible to execute a marketing strategy with $100 or less? You sure can. Take a look at these four scenarios that show you how can use less than $100 of your marketing budget money and grow your small business.
1. Turn Email Into Your Go-To
It can cost less than $50 per month (for up to 5,000 contacts) to market on email marketing platforms, making it one tool you can’t afford to neglect. It doesn’t matter the industry or size of your organization, marketers turn to email marketing as the way to get the biggest return on investment.
According to a report by ExactTarget, every $1 spent on email marketing results in a return of more than $44. Not to mention, email marketing is more than just effective — it is desired. Consumers say that email is their preferred way to communicate with brands.
2. Act Strategically Social
One Facebook marketing tip to boost your holiday sales is to invest in marketing on social media platforms. For a $41 to $71 investment, you can put your brand, products, or services on Facebook or LinkedIn where they’re in front of thousands of people in your target audience every month. This doesn’t take up much of your monthly marketing budget and you have the potential to gain hundreds of new followers on social networks as well as a boost in web traffic, brand awareness, and, hopefully, profit.
Social platforms are popular with consumers and do small-business marketers a favor. They allow you to set a limit on the dollars spent to sponsor a page or post and have tools that enable you to narrow down demographics in order to put the ads and posts on the feeds of the people who meet your buyer type criteria.
3. Optimize for Crowd Appeal
Most small-business owners will cite word-of-mouth as their best form of marketing. While that is a great way to get your business name out there, it’s smart to make sure your website is optimized. The internet is often the place consumers go before they ultimately make a decision, so make sure your site is mobile friendly.
One of many mistakes small businesses make while trying to grow is that they fail to ensure consumers can access their website via mobile, a tablet, or a desktop.
Whether the products or services you offer are “big ticket” or affordable, it’s vital your small business does keyword research and that you build your website in accordance with best practices in SEO so you can get more website traffic and hopefully more sales.
4. Strengthen Your Team
It costs nothing to establish partnerships with other small businesses simply with the intent to cross-promote and market cooperatively. This can be very beneficial for small-business owners who haven’t built large contact lists. Sharing contacts and working alongside other business owners whose target markets align with yours can help you build brand awareness and grow your business much more quickly that you could do without their help.
It is often tricky to find way to stretch your small-business marketing budget, but there are affordable ways to get the word out about your business.
What inexpensive ways have you used to successfully market your small business?
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