Email Marketing Automation Wars: MailChimp versus Campaign Monitor
BY: MATT SHEALY ON FRIDAY, FEBRUARY 03, 2017
0Email marketing is one of the most effective ways to reach customers. On average, marketers can expect $44 for each $1 that goes into email marketing efforts. This doesn’t just happen without a strategy, though. Marketing automation, personalization and content are what truly drive consumers to click through the email to a sales site.
There are a lot of email marketing platforms out there but two of the best are Campaign Monitor and MailChimp. Each platform offers similar benefits for businesses and marketers with a few noticeable differences in capabilities, too. Take a look at how each can help boost your business.
Features of Both Campaign Monitor and MailChimp
If you are transitioning from an in-house system of sending group emails to a platform like MailChimp or Campaign Monitor, you’ll likely be pleasantly surprised at all of the features you’ll have. Both email marketing interfaces offer some form of:
·Personalization. You can customize fields between individual emails to accommodate first/last names, locations, interests and more. Data about your subscribers also allows you to create different customer journeys based on their preferences.
·Dynamic content. Not only can you personalize emails, but you can send totally different messages within the same campaign based on demographics like age or gender, or suggested purchases based on what people have already bought.
·Customer support. How much support you receive while onboarding a new software, as well as interacting over the long haul, is what can set yourself up for success.
How They Differ
MailChimp - MailChimp provides its users with basic personalization using merge tags for name, company, location and more. The platform can also optimize email send times based on past actions of individuals.
Campaign Monitor - This is an area where Campaign Monitor thrives. Through integrations with over 260 business services like Wordpress and Shopify, the platform creates detailed customer profiles so every email sent feels like a one-on-one interaction. Users can also create customized customer journeys that automate what email a customer receives next based on their interests or how they interact with each email. One customer may receive a special offer while the next receives more information about a product of interest.
MailChimp –MailChimp offersusers the ability to trigger different emails based on an event but the interface to create this workflow is difficult to manage for a non-technical person.
Campaign Monitor - Campaign Monitor offers dynamic content as part of an easy to use drag and drop interface. While creating a campaign, a user can choose to segment lists based on customer profile data and send them unique messages.
MailChimp: Unfortunately, MailChimp only offers a knowledge base for support questions and best practices.
Campaign Monitor: Campaign Monitor offers all customers an award winning team of customer support people 24/7. They also have dedicated customer success reps that help customers deploy best practices to ensure the highest ROI from every email marketing campaign.
Picking an email marketing platform may take some trial and error. Try out the platforms that sound like they could be a fit for your brand before going all in. Set yourself up for success by weighing what your brand needs and then creating an account on the right email marketing platform.
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