Why the Republican National Convention Matters to Small Businesses


This week's Republican National Convention in Tampa, Florida is a big deal.

The convention represents a chance for the Republicans to establish a platform and lay out a gameplan for the election once and for all. It gives Mitt Romney a chance to clear the air, and even reinvent himself in the eyes of his critics; those who see him as too stiff or perhaps out of touch. It also gives the Romney campaign and the party at large to wrangle in some of those undecided voters. Romney certainly has a big job to do in order to reach a public of Americans and small businesses that are quite uncertain of the future.

Will they be able to deliver?

The name of the game for the Romney campaign is the economy. It's been their main focus for quite some time, and the party is doing their best to keep it their number one focus amidst gaffes within the party such as Todd Aiken's recent comments concerning abortion and women's rights.

Bottom line: Romney wants Republicans and undecided voters alike to believe that he's the best man for the job when it comes to turning the country around, and that President Obama's record isn't up to snuff. Meanwhile, the President wants the election to be about “anything but the administration’s record,” stated former Mississippi Governor Haley Barbour concerning the Democrats' strategy.

At the end of the day, the convention will ultimately be a chance for Romney to state his case as to why he should spend the next four years in the White House.

“Voters care about the economic and fiscal crisis,” Governor Scott Walker of Wisconsin stated recently. “That’s what Mitt Romney and Paul Ryan bring to the table.”

There are five scheduled speakers at the convention, many of whom represent some of the biggest up and comers in the Republican party. With 15,000 Republican faithful and media in the crowd, these speakers will be looking to make an impression and their own personal case for Romney's candidacy. These speakers include the following:

  • Chris Christie, Governor of New Jersey 
  • Marco Rubio, Senator of Florida 
  • Rand Paul, Senator of Kentucky
  • Paul Ryan, Wisconsin Congressman and Vice Presidential nominee 
  • Susana Martinez, Governor of New Mexico 

Each of the aforementioned will speak to different sects of the party, from traditional conservatives to libertarians and Hispanics; the GOP have obviously put some thought into who they're trying to reach and how they're going to reach them.

While Romney and Ryan have undoubtedly strong support within their party, there's definitely some dissension. Republican maverick Ron Paul recently revealed that he doesn't fully support Romney, and has refused to put out a Romney-approved speech at the convention. Paul's contingency of small-government and socially libertarian Republicans represent a sect of the party that isn't so quick to back Romney simply because he isn't Obama.

The public at large also have question marks concerning the GOP. Social issues surrounding the party such as those brought up with the Todd Aiken controversy are exactly what Romney is trying to avoid; it's also exactly what the Obama campaign are latching onto to paint Romney and his party as out of touch. Republicans want to do what they can to appeal to a broader base and distance themselves from the extremists within the party. The question remains; can they?

“This should be a campaign of substance and big things rather than distractions and little things,” said Jeb Bush concerning Mitt Romney's campaign.

Furthermore, Romney and Ryan will have to answer to their critics as a result of what's laid out during the convention. What about Social Security? Healthcare reform? Cutting Medicare? Small businesses? We've heard a lot about the Romney-Ryan plan recently when it comes to the economy; the convention will give the duo a chance to state once and for all what they really plan to do when it comes to spending. Regardless, the convention will no doubt give the Obama campaign some heavy ammunition. For this reason, they'll have to choose their words carefully.

Whether you consider yourself a Republican, Democrat or none of the above, there's a lot at stake when it comes to the Republican National Convention. As Americans and small business owners alike, it's our duty to pay attention to the world of politics, agnostic of party lines, and understand the issues that impact us the most. Who will indeed turn the economy around? Who will provide small businesses the relief they desperately need?

About the Author

Brent Barnhart

Brent Barnhart is a freelance content writer specializing in topics such as Internet marketing and content marketing for small businesses. His goal is to help business owners find their voices online and improve their content strategies. You can reach Brent or find out more at brentwrites.com.

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